A loving husband and wife holding hands walking through the construction site of their new home

DIY vs Professional Home Builders

Keystone Creative founder Chad Holgerson explains why his experience leads to award-winning home design.

I have a construction background

“I was fortunate to be trained in a variety of trades and crafts,” Holgerson explains. “I was a carpenter for many years as a young person, and then I had a construction crew of my own for many years.”

This “hands-on” experience sets Holgerson apart from most residential designers. Homes are not just designed on a computer, under perfect conditions. There are many challenges to home construction that only become apparent in real-life applications.

For example, proper cabinetry and flooring selection is a key step to any design, but these items must also be manufactured and installed correctly – by experienced craftsmen.

“It’s the installation methods that matter as much as the products do,” Holgerson says. “There are a lot of things that look good, but they also have to be constructed well.”


Materials promoted by large retailers like Lowe’s and Home Depot allow homeowners to do projects themselves, Holgerson says, but do-it-yourselfers often lack the technical skills to install things properly.

“I’m a do-it-myself kind of guy,” he says. “I get that. But there are times when you really get what you pay for.”

Hiring an experienced residential design firm like Keystone Creative, Holgerson says, as well as professional craftsmen, ensures your home will look great, stay on budget, be done on time, and hold its value.

“They can install it correctly,” he explains. “They can go through the extra steps. They have the right tooling to make sure everything is installed appropriately.”

Keystone Creative is an award-winning residential design firm, specializing in whole-house transformations and new-home designs. The team reimagines kitchens, bathrooms, bedrooms, living rooms, and even laundry rooms to fulfill homeowners’ dreams and increase the value of homes. Keystone Creative can handle the entire process, from the initial concept and detailed blueprints, to interior design and material selection, to construction and quality control management.

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